links man and environment
Communiceren in het New Normal
While the nightmare of the financial crisis on the horizon gradually fades, businesses are awakening in a completely reshapened world. The world of the New Normal is more sober, more difficult, but at the same time more challenging. Here basic principles such as transparency, accountability and sustainability apply. How do you make a difference as a company or organisation in this new era? And what role does communication play in this?
The answer can be found in Communiceren in het New Normal (Communicating in the New Normal). Based on interviews with CEOs, managers and communicators, Noël Slangen and Jan Withofs define 10 critical success factors in which communication can make a difference. Leaders can no longer escape making transparent decisions and must carefully manage their risks. In addition, the stakeholder group is steadily growing and gaining in importance: not only is it essential that employees are heard, due to the impact of social media, any comment or opinion, by anyone, can be of crucial importance for the company in question. Communiceren in het New Normal is the manifesto for communicating after a crisis.

Authors: Noël Slangen, Jan Withofs
Lannoo Campus Leuven May 3, 2011
Only in Dutch